1970 ROVER V-8 SEDAN Genuine Vintage Ad ~ MSRP ,398 ~ FREE SHIPPING!

Description

1970 ROVER V-8 SEDAN Genuine Vintage Ad ~ MSRP ,398 ~ FREE SHIPPING!
1970 Rover V-8 Sedan original vintage advertisement.
DESCRIPTION:
THE NEW ROVER V-8.
The Rover 3500S Combines the Best of Two Engineering Worlds: American Power & Comfort -
European Handling
ROVER engineers devoted themselves to the task of designing a car that combined the best features of European cars with the best features of American cars:
European road-holding, safety, craftsmanship, elegance and economy;
American power and ease of operation — V-8 engine, automatic transmission, power steering, power brakes, power windows, integrated heating and air conditioning.
What’s more, Rover engineers insisted the car prove itself by rigorous testing here in America. All too often imported cars, even luxury cars, are not particularly
suited to the conditions of American motoring. Some imports lack power, others steer heavily, some are too hot in summer or hard to start in winter. For this
reason, three years have been spent testing the 3500S on American roads.
One engineering team, for example, responsible for developing the air conditioning system to American conditions, drove 16,000 miles in temperatures ranging from 90°F. to 113°F., from Death Valley to rush hour traffic in Phoenix. Another team spent winter days and nights in Canada to make certain the 3500S would start on the coldest of mornings. It did. Down to minus 44
°
F. (A typical log of one of the hot weather tests is shown below.)
Every feature of the Rover 3500S was evaluated from this particular point of view. What works best in American driving conditions? The result may be fairly called the first fully American European car.
Here are some of the features:
1.
A lightweight aluminum V-8 engine, famous for its smoothness, economy and reliability. (78% of Americans buy cars with V-8 engines. But any American wishing a V-8 with a European chassis available in this country has to pay over ,000 for it, except in the case of the new Rover 3500S. Its price: ,398*.) What’s more, the Rover V-8 is exceptionally economical (our test cars have averaged over 17 m.p.g.), nice for a car capable of 117 m.p.h.
2.
Standard equipment on the Rover 3500S is a three speed Borg Warner automatic transmission — easy to service in this country — and electric windows by Delco, also an American company. (The refined air conditioning system is optional, but only 8.)
3.
The variable power steering, also standard equipment, automatically adjusts itself to the driver’s need. That is, on the straight-away, it lets you “feel” the road. In the turns or when parking, the power increases with the degree of the turn. The tougher the spot, the more help you get.
4.
The car rides like a limousine but does not pay for its extraordinary smoothness on the straight-away with wallowing in the turns.
5.
The 3500S embodies the famous Rover approach to automobile safety. Passengers sit within a rigid steel cage, affording them tremendous protection in case of accident.
6.
The 3500S power disc brakes front and rear are recognized for their resistance to fade. As an added safety feature, there is a dash light to warn you when brake pads need replacing, or if the brake fluid gets low.
7.
Also standard equipment is the “Icelert,” an electronic sensing probe, which causes a warning light to flash, signaling the driver that the temperature is such that ice could be forming on the road.
8.
The tires on the 3500S are gold band radial ply, which provide better road holding and longer life.
There are many other fascinating facts about the new 3500S.
If you would like to know more about it, please mail in the coupon below for a 16-page brochure.
The Rover 3500S represents a new statement in automobiles, bringing together for the first time the very best qualities of European and American cars. We believe that it is what a great many people have been waiting for.
* Suggested retail price at East and West Coast ports of entry.
LOG: 21st August through 10th September, 1968 This test car covered 7,677 miles through 24 states, this trip. The gas consumption was 17.7 miles per gallon. Temperature and altitude ranges were 113
°F
. to 32
°
F., -277 ft. to 14,110 ft., respectively.
August
Miles
Average M.P.H.
M.P.G. (U.S.)
22 nd Left Teaneck for York
via N.J. and Penna. turnpikes
239
60.8
17.9
23rd Visited York end travelled
to Harrisburg. Va. on Hwy. 81
201
57.4
18.3
24th Travelled to  Birmingham
on Hwys. 81, 75, 59 and Rt. 11
638
57.9
17.25
25th To New Orleans on Hwys.
59, 10 and Rt. 11
364
62.6
16.10
26th To Fort Worth, on
Hwy. 20 and Rts. 61, 190 and 71
539
46.7
17.90
27th To El Paso on
Hwys. 20. 10 and Rt. 80
611
(not  noted)
17.65
28th To Tucson on Hwy. 10
352
(not  noted)
19.90
29th To Los Angeles via
Gila Bead and Yuma
Hwys. 10. 8. 5 and Rt. 80
551
56.0
18.60
30th Stayed in L.A.
14
(not  noted)
(not  noted)
31st To Las Vegas via
Death Valley and Beatty,
Hwy. 15,. Rts. 127, 190, 58, 95
481
48.7
16.6
September
Miles
Average M.P.H.
M.P.G. (U.S.)
1st To Williams. Ariz, via
Hoover Dam. Rts. 93 and 66
395
62.8
16.85
2nd To Raton, N.M. via
Albuquerque, Rts. 66, 84, and 85
748
60.9
19.6
3rd To Colorado Springs,
Col.. Hwy. 25.  Rts - 160 and 35
150
65.2
20.3
4th Climbed Pikes Peak twice
and
explored. 18.5 mile climb of
Pikes
Peak took 53 mins, from Toll
gate to
summit 14.110 ft., following traffic
129
(not  noted)
20.3
5th Travelled to Des Moines,
Hwys. 25 and 80
793
75.0
17.1
6th To Toledo via Rockford, III.,
Hwys. 80, 50, Rt. 51 and Toll road
705
66.3
17.1
7th To New York on the Turnpike
610
65.7
19.3
8th Travelled to Pound Ridge
129
(not  noted)
(not  noted)
9th Tests in New York City traffic,
Garment District and out to Teaneck.
Travelled 10 mi. In 2 hrs. 53 mins,
during City Traffic Testing
28
(not  noted)
(not  noted)
SPECIFICATIONS:
Black & White
Photo
Size -
Full Centerfold Page  - 16
inches x 11 inches - 4
0 cm x 28 cm.
ALL SIZES ARE APPROXIMATE DUE TO CROPPING
Country - USA
Grading - Good: (2) staple holes due to removal from binding,
mild age-toning (yellow-copper tint due to age), water mark bottom center.
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